Customer behaviors, habits, and schedules are changing faster than ever. This evolution means that advertisers have to find new ways to meet changing consumer demands. That's why Google Ads has introduced a tool called Performance Planner that focuses on planning your ad spend.
Today, advertisers have more work to do than ever before, but they have less time to do it. What can the performance planner recommend? that's why Google continually comes up with better-automated tools and solutions to help you get things done quickly, respond to change, and expand your business.